DDB, a well-known market research company conducted a latest study showing that 40% of users click "unlike" button. This is interesting because a brand could lose all their likes pretty quickly if they keep their customers loyal and prospects engaged.
Why people click unlike on Facebook
The most common reason why users unlike a brand or a page on Facebook is because they lose interest on the product or content or both.
It is extremely important to keep your Facebook page updated. Here are the top five reasons to prevent unlike from your prospects and customers -
1. Brand interest - A non interesting brand is worse than non interesting product / service. Facebook is a place where people generally like to share something that is interesting to them. No on likes to share uninteresting articles and products because it will result in loss of interest from their Facebook friends.
Always keep your brand interest level high by constantly sharing cool benefits your product / services offers. For an individual brand, try to project your personality and your voice and connect with your friends at 1x1 level. For a company owned brand, share useful content and show users how to improve their life / business by using your product and services.
2. Content Interest - Interesting content fall along the same lines as an interesting brand. You can build an interesting brand by sharing interesting content. You can also create interesting content by answering the most pressing questions your users may have. You may also encourage user-generated content by asking open-ended questions.
3. Repeated Information - Have you ever wondered why DVR became so popular so quickly? Simply, because people are bored and annoyed by repeated advertisement. The worst thing to do in any social network is to repeatedly share the same information and bore to death your audience.
Always share fresh and useful content and never repeat the same content more than twice per social network.
4. Low quality Information - Low quality content is treated the same way as the repeated content. Facebook users like new and quality information that they tag, like, comment and share with their friends. Never share something that will not be appreciated by your fans. Spend time on researching good information or hire copywriters to write good content.
5. Frequency of Sharing - The last and one of the most important points is keeping your fans engaged by constantly sharing useful information. Facebook users will certainly not like to engage with a brand or a page that is outdated. Constantly sharing content allows fans to promote your content and products to their network and this has a potential for creating viral promotions.
Follow these five rules and you will always have raving fans and loyal customers on Facebook.
Please share your thoughts, insights and comments.
Read More 
