Studies have shown 79% of smartphone users use their phones for shopping, research, locating stores and price comparison. Mobile ppc ads are one of the best ways to reach your customers while they are actively looking for products and services.

Google offers several new features, including their latest offering of “Product Extension Ads” and “Product Local Ads” to mobile ppc. Both of these ad extensions increase the chance of getting clicks.

Product Extension Ads – Contrary to the name Product Extension Ads are not ads. Product extension allows the advertiser to add product images to their Google Adwords ads. These images can be added by linking Google Merchant Center to the adwords account. This integration allows the ppc ads to automatically display images of the product from the Google Merchant Center.

Product Local Ads – Product Local Ads is another Adwords extension that allows the advertiser to specify the product availability at various locations. This feature is generally great for businesses that have multiple locations in the same city. i.e bicycle stores.

Both Product Local and Product Extension ads were available on the pc based ppc ads but with Google’s latest release these ads formats have gone mobile.

Hope you enjoyed this post.

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This entry was posted on Tuesday, June 14th, 2011 at 4:59 am and is filed under Adwords, Google, Latest Buzz, Local Marketing, Mobile Marketing, Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.