Google has confirmed in a blog post earlier this week the expansion of the organic search site links. The original organic site links had 8 links to internal page on the brand site. These links were crammed together in a small space without any meta description.

The new and improved organic listing sitelinks now contain 12 links instead of the previous 8 links. This new format also includes the description of the page similar to what you see in regular SERP listing.

With the launch of the new sitelinks, Google is definitely making the brands stand out in the organic listing. Websites ranking for a brand keyword should expect to see reduce traffic because of brand dominance with the new 12 pack sitelinks.

Only time will tell if there will be any significant impact on web traffic of the competitors bidding on popular brand terms. This further solidifies the importance of building a brand.

Tags: serp listing, sitelinks, tags

This entry was posted on Friday, August 19th, 2011 at 2:57 am and is filed under Google, Latest Buzz, Local Marketing, Online Marketing, SEM, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.