Youtube home page ads are expensive but they could provide significant value to brands. Google and Compete conducted a study that shows users who interact with home page ads are 437% more likely to engage with brand activity on the same day.

The study spanned across 301 campaigns between June 2008 and Nov 2010 showed that users who were presented with the Youtube home page ads searched for the brand query 116% more than other users.

Here are some of the key insights-

• Increase in ad interaction frequency increase the rate of brand activity
• Increase in ad interaction frequency also increase the chances of visiting the target website (viewthrough visits)
• Masthead type ads are 2 times more effective

This entry was posted on Thursday, June 9th, 2011 at 4:02 am and is filed under Google, Online Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.